Key details

Dr Muhammad Arsalan Nazir
Lecturer in Entrepreneurship
Dr. Muhammad Arsalan Nazir currently works as a Lecturer (Academic & Research) in Entrepreneurship at the Executive Business Centre, 久久精品 Business School, University of 久久精品, London. Through student-centered, globally informed, and practice-based pedagogies, Dr. Nazir aims to inspire and empower future students in business management, entrepreneurship, marketing, and international business. His mission is to promote technological entrepreneurship and innovation to drive economic and social impact globally.
He previously worked as an Assistant Professor of Entrepreneurship and Marketing in the Faculty of Marketing and Entrepreneurship Group (Research and Teaching) at Bahria Business School, Bahria University, Islamabad, Pakistan. Dr. Nazir has also worked as a faculty member in Entrepreneurship at NUST Business School (NBS), National University of Sciences and Technology (NUST), Islamabad, Pakistan, and collaborated with Principal Investigators (PIs) on various Research & Development (R&D) projects at the Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan.
Dr. Nazir holds a PhD in Business Studies with a specialization in Entrepreneurship and Innovation in Small Business Management from the University of Teesside Business School, UK. He also obtained a Post Graduate Certificate in Higher Education (PGCHE) as a teaching qualification from the University of 久久精品, London, UK. He earned an MBA in General Management from Cardiff Metropolitan University - Cardiff School of Management, and a Master of Science (MSc) in Marketing and Business Management from the University of Bedfordshire School of Business, UK. He is currently a candidate for the Certified Public Accountant (CPA) designation in the United States.
He is a Fellow of the Higher Education Academy (FHEA) of the UK and has been awarded a certificate as a Certified Management and Business Educator (CMBE) by the Chartered Association of Business Schools (CABS), UK, in recognition of his extensive work and contributions to business schools. Additionally, he is an approved PhD supervisor by the Higher Education Commission (HEC) of Pakistan.
With over a decade of experience spanning both academia and industry, including working as a business development and marketing executive in a London-based financial firm, Dr. Nazir has developed expertise in management, marketing, and business development across both developed and emerging markets. His teaching and research focus on advancing entrepreneurship and innovation in small business management, entrepreneurial finance, entrepreneurial marketing, and the technological capabilities of entrepreneurial firms, particularly in South Asia, using cutting-edge methodologies. He takes pride in a strong record of teaching, research, and training, with publications and presentations at prestigious international conferences and CABS UK journals.
In collaboration with colleagues from the UK, New Zealand, Saudi Arabia, and Pakistan, his published works have appeared in the Journal of Small Business and Enterprise Development, International Review of Entrepreneurship, Qualitative Market Research, Innovation and Development, British Academy of Management, among others. He also holds an editor-in-chief position at an entrepreneurship journal and serves as an editorial board member for a business analytics journal. Additionally, he is a reviewer for several prestigious journals, including European Management Review, Qualitative Market Research, International Journal of Entrepreneurship and Innovation, International Journal of Emerging Markets, Journal of Enterprise Information Management, and Journal of Entrepreneurship in Emerging Economies, among others.
Dr. Nazir welcomes collaboration with researchers in his field and is currently accepting PhD students who are interested in entrepreneurship and innovation in small business management, entrepreneurial marketing in entrepreneurial firms, the effects of emerging technologies (such as AI, machine learning, and robotics) on SMEs, and blockchain-driven digital innovations for financial inclusion and business growth.
Responsibilities within the university
As a module leader, personal tutor, and supervisor, Dr. Nazir has designed, supervised, and delivered a diverse range of postgraduate and undergraduate courses for the International Business Management, MBA, and Executive MBA programs. Some of the modules he has taught include:
- International Entrepreneurship.
- Entrepreneurship and Innovation.
- Entrepreneurship and Business Venturing.
- Small Business Management.
- Contemporary Issues in Business.
- Foundations of Research and Scholarship.
- Advanced Research Methods in Business.
- Scholarship in Business.
- Strategic Marketing Management.
- Brand Management.
- Sales Promotion.
- Sales and Marketing in the Future Economy.
- Marketing Management.
- Social Media Marketing.
- Principles of Marketing.
- Promotion and Advertising Management.
Dr. Nazir has supervised undergraduate and postgraduate students in their research theses, dissertations, and capstone projects, successfully guiding them to completion in their respective disciplines.
Awards
Dr. Nazir is a Fellow of the Higher Education Academy (FHEA) in the UK and has earned the Certified Management and Business Educator (CMBE) certification from the Chartered Association of Business Schools (CABS), UK, in recognition of his significant contributions to business schools. Additionally, he is an approved PhD supervisor by the Higher Education Commission (HEC) of Pakistan.
During his career, Dr. Nazir was recognized as a finalist in the Professional Challenges, an achievement he considers one of his major accomplishments from the MSc course at the University of Bedfordshire, for which he received a certificate of recognition.
Recognition
External Trainings and Workshops
- Enhancing Case Writing Excellence - How to Write a Case 久久精品 (Emerald Publishing)
- Qualitative Methods Workshop for Organizational Psychology, Business, and Management (University of Bath, UK)
- Preparing for Thesis Submission; Preparing for the Viva Examination (Teesside University, UK)
- Basics of Research Ethics (Teesside University, UK)
- From the Other Side of the Barricade: The Guest Editorial Perspective on How to Publish in Top Journals (Brunel University London, UK)
- Approaching – Methods and Methodologies in an Applied World (Sheffield Business School, Sheffield Hallam University, UK)
- New to Teaching Workshop for Research Students (Teesside University, UK)
Administration - Committee Member
- At the University of 久久精品, UK, I was involved in the BAME Awarding Gap Project, where I worked to address the disparity in the awarding of 1st/2:1 degrees between White UK students and their BAME counterparts. Collaborating with other schools, I helped identify contributing factors and implemented strategies to reduce the gap.
- As the program module and cohort leader for the new MBA Global Program at the Executive Business Centre, I developed and standardized the module contents for large cohorts (over 400 students) in Entrepreneurship and Innovation, and Sales and Marketing. I worked closely with other tutors to prepare and lead the module for teaching and supervision.
- At Bahria University Business School, Islamabad, Pakistan I was a member of the Departmental Research Committee (DRC), where I oversaw research activities and facilitated collaboration with internal and external stakeholders. Additionally, I served on the Departmental Board of Studies (DBOS), where I proposed new courses and modules in the entrepreneurship and marketing cluster to meet industry demands.
- I was also a member of the Postgraduate Research Committee (PGR) at Bahria University, reviewing PhD and master’s theses and submitting detailed reports on the research quality.
- I contributed to the organizing committee for the 3rd International Conference on Emerging Challenges for Organizations in Developing Economies (ECODE III) held at Bahria University.
Research / Scholarly interests
Dr. Nazir is a member of the University of 久久精品’s Business research centre, The Centre for Political Economy, Governance, Finance, and Accountability (PEGFA), as well as the Pedagogic Research Special Interest Group, where he collaborates with colleagues in related disciplines as an expert.
Dr. Nazir is open to collaborating with fellow researchers and is currently accepting PhD students who are interested in topics such as entrepreneurship and innovation in small business management, entrepreneurial marketing, the impact of emerging technologies (such as AI, machine learning, and robotics) on SMEs, and blockchain-based digital innovations for financial inclusion and business growth.
Key funded projects
Submitted Proposals as Principal Investigator (PI) & Co-Principal Investigator (Co-PI):
- Title: ‘Characteristics and Challenges of Exporting versus Non-Exporting Businesses in Ethnic Minority Groups of Nepalese in the UK - A Longitudinal Small Business Survey’
Funding Agency: Enterprise Research Centre (UK), Institute for Small Business and Entrepreneurship - Title: ‘Frugal Innovation Business Strategies to Combat Small and Medium Enterprises (SMEs) Challenges: A Cross-Country 久久精品 of Pakistan and the United Kingdom’
Funding Agency: 久久精品 Innovation Fund, University of 久久精品, UK - Title: ‘Decolonizing UK Curricula: Integrating South Asian Perspectives for Inclusive Educational Reform’
Funding Agency: Knowledge Exchange for Impact (KE4Impact) Fund, University of 久久精品, UK - Title: ‘Empowering Early Career Researchers: Building a Collaborative Network for Sustainable Academic Growth and Innovation’
Funding Agency: Knowledge Exchange for Impact (KE4Impact) Fund, University of 久久精品, UK - Title: ‘Barriers to Adopting Artificial Intelligence Technology in SMEs: A Multiple Case 久久精品 Analysis’
Funding Agency: National Research Program for Universities, Higher Education Commission of Pakistan
Collaborative Research Projects:
- Consumer Behaviour in International Markets – A Case 久久精品 of the European Union
- Digital Business Management Report on Telenor, Norway
- How to Work in International Teams in the UK: Understanding the Cultures of Nigeria, India, the UK, Bulgaria, and the EU
- New Product Development in UK Hospitals (National Health Service): A Marketing Business Plan
- Marketing Audit Research Report: Dollar Products, City Rawalpindi (Rawal and Potohar Town)
- Development of a Management Information System for the National Institute of Health Sciences – World Health Organization, Pakistan
- Online Promotional Campaign for Airblue Airline: Development of Marketing Strategies and Promotional Campaigns for Global Growth via Facebook and Twitter
Recent publications
Article
Fazal, Fatimah , Ahmed, Qazi Mohammed, Nazir, Muhammad Arsalan (2025), . Inderscience. In: , , , . Inderscience, International Journal of Knowledge-Based Development (IJKBD), 15 (1) ISSN: 2040-4468 (Print), 2040-4476 (Online) (doi: https://doi.org/10.1504/IJKBD.2025.10069163) NB Item availability restricted.
Nazir, Muhammad , Roomi, Muhammad Azam, Khan, Mohsin Raza (2025), . Emerald. In: , , , . Emerald, Journal of Small Business and Enterprise Development, 32 (8) . pp. 18-53 ISSN: 1462-6004 (Print), 1758-7840 (Online) (doi: https://doi.org/10.1108/JSBED-11-2024-0580).
Khan, Mohsin Raza , Nazir, Muhammad Arsalan, Afzal, Sabeen (2024), . Emerald. In: , , , . Emerald, Journal of Health Organization and Management ISSN: 1477-7266 (Print), (doi: https://doi.org/10.1108/JHOM-05-2024-0192).
Nazir, Muhammad Arsalan , Rizwan, Hadia, Zhu, Xiaoxian (2024), . Emerald Publishing Limited. In: , , , . Emerald Publishing Limited, Qualitative Market Research: An International Journal, 28 (1) . pp. 179-205 ISSN: 1352-2752 (Print), 1758-7646 (Online) (doi: https://doi.org/10.1108/QMR-10-2023-0143).
Maharjan, Anju , Nazir, Muhammad Arsalan, Roomi, Muhammad Azam (2024), . Emerald Publishing Limited. In: , , , . Emerald Publishing Limited, International Journal of Gender and Entrepreneurship (IJGE) ISSN: 1756-6266 (Print), 1756-6274 (Online) (doi: https://doi.org/10.1108/IJGE-01-2024-0009).
Nazir, Muhammad Arsalan , Khan, Raza, Khan, Mohsin (2024), . Emerald. In: , , , . Emerald, Journal of Asia Business Studies, 18 (1) . pp. 21-43 ISSN: 1558-7894 (Print), (doi: https://doi.org/10.1108/jabs-09-2022-0309).
Nazir, Muhammad Arsalan and , Khan, Mohsin Raza (2024), . Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Innovation and Development, 4 (1) . pp. 189-215 ISSN: 2157-930X (Print), 2157-9318 (Online) (doi: https://doi.org/10.1080/2157930X.2022.2116785) NB Item availability restricted.
Nazir, Muhammad and , Ahmed, Qazi Mohammed (2023), . Instituto Superior de Entre Douro e Vouga (ISVOUGA). In: , , , . Instituto Superior de Entre Douro e Vouga (ISVOUGA), International Journal of Marketing, Communication and New Media (IJMCNM), 11 (21) . pp. 27-47 ISSN: 2182-9306 (Print), (doi: https://doi.org/10.54663/2182-9306.2023.v11.n21.27-47).
Abbas, Noman , Khan, Mohsin Raza, Nazir, Muhammad Arsalan (2023), . Inderscience. In: , , , . Inderscience, International Journal of Business Innovation and Research (IJBIR) ISSN: 1751-0252 (Print), 1751-0260 (Online) (doi: https://doi.org/10.1504/IJBIR.2023.10061670) NB Item availability restricted.
Nazir, Muhammad Arsalan , Khan, Raza Saleem, Khan, Mohsin Raza (2023), . Emerald. In: , , , . Emerald, Journal of Asia Business Studies, 18 (1) . pp. 21-43 ISSN: 1558-7894 (Print), 1559-2243 (Online) (doi: https://doi.org/10.1108/JABS-09-2022-0309).
Ahmed, Qazi , Wajid, Anees, Nazir, Muhammad Arsalan (2023), . Inderscience. In: , , , . Inderscience, International Journal of Internet Marketing and Advertising (IJIMA) ISSN: 1477-5212 (Print), 1741-8100 (Online) (doi: https://doi.org/10.1504/IJIMA.2023.10057722) NB Item availability restricted.
Khan, Mohsin Raza , Nazir, Muhammad Arsalan, Afzal, Sabeen, Sohail, Jahanzaib (2023), . Wiley. In: , , , . Wiley, International Journal of Health Planning and Management, 38 (3) . pp. 847-872 ISSN: 0749-6753 (Print), 1099-1751 (Online) (doi: https://doi.org/10.1002/hpm.3630).
Ahmed, Qazi Mohammed , Nazir, Muhammad Arsalan, Paracha, Osman Sadiq (2022), . Instituto Superior de Entre Douro e Vouga (ISVOUGA). In: , , , . Instituto Superior de Entre Douro e Vouga (ISVOUGA), International Journal of Marketing, Communication and New Media (IJMCNM), 10 (19) . pp. 126-137 ISSN: 2182-9306 (Print), (doi: https://doi.org/10.54663/2182-9306.2022.v10.n19.118-137).
Nazir, Muhammad Arsalan , Roomi, Muhammad Azam, Khan, Mohsin Raza (2022), . Senate Hall Academic Publishing. In: , , , . Senate Hall Academic Publishing, International Review of Entrepreneurship, 20: 1684 (3) . pp. 447-476 ISSN: 1649-2269 (Print), 2009-2822 (Online) (doi: http://hdl.handle.net/2262/102680).
Nazir, Muhammad Arsalan and , Khan, Raza Saleem (2022), . Management and Business Academy (MBA). In: , , , . Management and Business Academy (MBA), Journal of Organisational Studies and Innovation (JOSI), 9 (4) . pp. 1-23 ISSN: 2056-9122 (Print), 2056-9130 (Online) (doi: https://doi.org/10.51659/josi.21.154).
Ahmed, Qazi Mohammed , Wajid, Anees, Nazir, Muhammad Arsalan, Ahmad, Tehsin (2022), . Foundation University. In: , , , . Foundation University, Foundation University Journal of Business and Economics (FUJBE), 7 (2) . pp. 29-45 ISSN: 2414-4770 (Print), (doi: https://doi.org/10.33897/fujbe.v7i2).
Nazir, Muhammad Arsalan and , Khan, Raza Saleem (2022), . Management and Business Academy (MBA). In: , , , . Management and Business Academy (MBA), Journal of Organisational Studies and Innovation (JOSI), 9 (1) . pp. 20-46 ISSN: 2056-9122 (Print), 2056-9130 (Online) (doi: https://doi.org/10.51659/josi.21.145).
Nazir, Muhammad Arsalan and , Khan, Mohsin Raza (2021), . Institucion Universitaria Colombo Americana. In: , , , . Institucion Universitaria Colombo Americana, GiST Education and Learning Research Journal, 23 . pp. 81-106 ISSN: 1692-5777 (Print), 2248-8391 (Online) (doi: https://doi.org/10.26817/16925777.1195).
Nazir, Muhammad Arsalan and , Roomi, Muhammad Azam (2021), . University Library System, University of Pittsburgh. In: , , , . University Library System, University of Pittsburgh, Emerging Markets Journal (EMAJ), 10 (2) . pp. 44-55 ISSN: 2159-242X (Print), 2158-8708 (Online) (doi: https://doi.org/10.5195/emaj.2020.203).
Conference item
Nazir, Muhammad Arsalan and , Ahmed, Qazi (2025), . In: SHIFT 2025 University of 久久精品 Annual Learning & Teaching Conference, 9th January 2025, University of 久久精品, London , . , . pp. 14-14 (doi: /__data/assets/pdf_file/0021/372351/shift-2025-programme-in-person-day-thursday-9th-version-2.pdf).
Ahmed, Qazi Mohammed , Nazir, Muhammad Arsalan, Shahnawaz, Kainat (2024), . In: International Workshop on Sharing Economy, 16th - 17th September 2024, University of Bradford , . , (doi: https://www.bradford.ac.uk/management/iwse/).
Conference proceedings
Nazir, Muhammad Arsalan and , Zhu, Xiaoxian (2018), . British Academy of Management (BAM). In: , , In: BAM2018 Conference Committeee (ed.), The British Academy of Management (BAM) 2018 Conference Proceedings: Driving Productivity in Uncertain and Challenging Times, Bristol Business School, University of the West of England. British Academy of Management (BAM), London, UK (700) . ISBN: 9780995641310 (doi: ).